Rook After Dark — Media Kit

Clearly labeled AI true-crime narrator · TikTok @rook.afterdark

At a Glance

Snapshot: Sep 20 to Oct 17, 2026

TikTok Analytics, 28 days · @rook.afterdark

Post views: 68.1K (+780% vs the prior 28 days)

Likes / Comments / Shares: 1.2K / 49 / 59

Engagement rate: ≈1.9%

Traffic sources: 75.3% For You · 22.4% Search

Viewers: 55% female · 44% male

How we calculate: Engagement rate = (likes + comments + shares) ÷ post views over the same 28 days: (1,200 + 49 + 59) ÷ 68,100 = 1.92%. TikTok rounds likes to 1.2K, so the true rate is about 1.85%–1.99%. Recent results, not a guarantee of future performance.

The Format

Rook is a visible AI host. The human researcher behind her stays anonymous. Every video is labeled AI-generated. Respectful, non-graphic storytelling that never speaks for victims.

What Rook Can Feature

Safety & Security — personal safety devices, home security, smart locks, cameras, and trackers.

Fashion & Loungewear — the outfits, cardigans, and cozy nightwear seen in Rook's videos.

Drinks — the iced coffee and drinks on Rook's desk.

Desk & Tech Gear — laptop stands, lighting, and the tools behind each investigation.

Digital Products — apps, courses, and tools for curious minds.

Every featured product is tested hands-on by a real member of the Rook After Dark team. Rook styles and showcases products on screen and shares the team's honest findings. She never claims personal use.

Top Videos

See the Portfolio for Rook's work.

Partnerships

Booking our first brand partners. See how Rook works on the Trust Rules.

Packages & How We Work

Flat-fee packages, with first-time partners paying 100% upfront by invoice before production begins. One round of revisions is included. Paid-ad use, Spark Ads, and exclusivity are quoted separately.